Hino Australia and Supercars have marked a decade of partnership, one that has become one of the category’s most enduring and recognisable alliances.
Since first joining forces in 2016, Hino has played an integral role in the championship, serving as the Official Light & Medium Duty Truck Sponsor for the Repco Supercars Championship, and as the naming partner of the Supercars Recovery Team at Supercars-promoted events.
Richard Emery, President and CEO of Hino Australia, said celebrating a decade with Supercars is a significant moment for the brand.
“2026 will be one of our biggest years yet in Supercars with the Hino Hub returning for its 10th year of delivering expert analysis and strategic insight during the television broadcast,” he said.
“The Hino Sports Deck continues to be a fan favourite, appearing at Townsville, Bathurst, Gold Coast and Adelaide providing exclusive views and exciting giveaways,” said Mr Emery of the double-storey, 40-foot converted shipping container, which is transported by a Hino 700 Series SH1845 4x2 prime mover.
“Our involvement with the Supercars Recovery Team demonstrates our ongoing commitment to safety, both on the track and in our trucks.
“At selected rounds of the 2026 Championship, recovery operations will be supported by a Hino 500 Series Standard Cab and a Hino 300 Series 916 Hybrid Electric Wide Cab.
Across the past decade, the partnership has showcased Hino Australia’s commitment to safety, innovation and performance.
“Reaching the 10-year mark with Supercars is something we’re extremely proud of,” Mr Emery said.
“Supercars provides an unparalleled platform to build strong national awareness while driving product engagement at a local level through on-track activation.
“We continue to see strong alignment in our customer base, and our shared commitment to safety and technology – Supercars remains a valuable program for strengthening relationships with our existing customers while connecting with new ones.
“We look forward to building on our partnership with Supercars and continuing to deliver value for fans, customers and our dealer network,” he concluded.
Supercars Chief Revenue Officer Jamie Black acknowledged Hino’s long-standing contribution to the championship.
“Hino has been a valued partner of Supercars for a decade, and we are thrilled to celebrate this milestone together,” Black said.
“Their support has helped elevate our fan experience at the track and at home, with initiatives like the Hino Sports Deck and the Hino Hub becoming iconic features of our events.
“We look forward to continuing this exceptional partnership for many years to come,” he concluded.
Supercars and Hino will celebrate the anniversary throughout the 2026 season with special fan activations, content features and event experiences recognising the milestone.
The 2026 Repco Supercars Championship begins February 20–22 at the Sydney 500, with three action-packed days of racing under lights at Sydney Motorsport Park.
